Institute for Vibrant Living® - Health Solutions for Life
IVL is a leading purveyor of breakthrough health solutions. Our unique product line reflects our belief that anyone can achieve lifelong health.
The Team at NaturMed, Inc. (dba Institute for Vibrant Living®)
Jay White, Executive Vice President
Jay White has over 30 years of experience in the direct marketing world and 15 years of creative and product development experience in the alternative health field. Jay is a graduate of New College in Sarasota, Florida, Colorado State University and Vermont College. He is one of the founders of NaturMed, Inc.
Larry Zic, Chief Financial Officer
Larry Zic has over 20 years of experience in the finance/accounting world with over 10 years in the retail/wholesale industry. Larry has dual undergraduate B.S. degrees in Accounting and Computer Information Systems from St. Joseph’s College as well as a graduate M.B.A. degree from Indiana University. Larry is also a Certified Public Accountant. Larry’s experience ranges from public accounting to international to Fortune 500, in addition to having been an accounting instructor at Purdue University. Larry joined the NaturMed, Inc. team in 2010.
Patrick Heffernan, General Director of Operations
Patrick Heffernan joined NaturMed, Inc. in 2007. He has 12 years of Call Center Management experience. Patrick owned and operated a financial consulting firm for 10 years. Patrick studied at University of California Los Angeles and is a veteran of the United States Army.
Kathy Williams, Art Director
Kathy Williams joined NaturMed, Inc., in 2002. She has nearly 40 years of varied experience in commercial art and marketing including 16 years in direct mail. Kathy studied at Art Center School of Design, Los Angeles and California State University, Northridge.
Ashley Tackitt, Marketing Manager
Ashley Tackitt has 10 years of work experience in the customer service industry and has been with NaturMed since 2006. Ashley started out in the call center and quickly worked her way up to the marketing department. Ashley is a graduate of Yavapai College with Phi Theta Kappa Academic honors, specializing in Administrative Management. Ashley is currently involved in direct mail marketing and internet marketing with NaturMed, Inc.
Ann Mills, Research and New Product Development
Ann Mills has over 25 years of experience in alternative health and natural alternatives to health concerns. Ann’s “previous career life” was in the legal staffing industry and paralegal field in Minneapolis, MN. Since moving to Arizona, Ann has continued her avid interest in natural lifestyles and alternative care. Ann took the position in the Research and New Product Development department in 2007 and has continued to source natural solutions for critical health concerns.
Pennie Grady, Call Center Manager
Pennie Grady has over 30 years experience in call center management. She “grew up” at AT&T in California and Arizona and has worked in a call center her entire career. She loves the call center, especially coaching and developing great customer service and sales. Pennie joined the NaturMed team in 2008.
Monica Johnson, Shipping Manager
Monica Johnson started with NaturMed, Inc. in 2005 as a shipping clerk and then worked her way up to Shipping Manager. She has been in customer service for 25 years, ten of those years were in management. She attended Yavapai College where she studied computers and accounting.
Meet the IVL Health Advisory Board
Institute for Vibrant Living® is a division of NaturMed, Inc. Its primary offices are in Camp Verde, Arizona.