About Us

Institute for Vibrant Living® - Health Solutions for Life

IVL is a leading purveyor of breakthrough health solutions. Our unique product line reflects our belief that anyone can achieve lifelong health.

The Team at NaturMed, Inc. (dba Institute for Vibrant Living®)

Bill Ruble, President
Bill Ruble is one of the founders of IVL.  It has always been his mission to provide high quality products and top-notch service to help customers achieve their health goals.  Bill was one of the pioneers in the probiotics industry.  In the late 1990s he worked with a team that developed cutting edge digestion products and that passion for creating efficacious health supplements continues.  Bill is a graduate of Western Michigan University with a degree in Science and Education.  His love for science has helped cultivate an environment focused on continual research and development.  Bill has been President of IVL since 2008.


Larry Zic, Chief Financial Officer
Larry Zic has over 20 years of experience in the finance/accounting world with over 10 years in the retail/wholesale industry. Larry has dual undergraduate B.S. degrees in Accounting and Computer Information Systems from St. Joseph’s College as well as a graduate M.B.A. degree from Indiana University. Larry is also a Certified Public Accountant. Larry’s experience ranges from public accounting to international to Fortune 500, in addition to having been an accounting instructor at Purdue University. Larry joined the NaturMed, Inc. team in 2010.


Gina Lascano, Vice President of Sales and Marketing
Gina Lascano has over 14 years of experience in the vitamin and supplement industry. She believes in educating customers on all health and supplementation options. Good health is a very individualized process so IVL does our best in providing an array of products to help meet our customer’s needs. Gina is a graduate of the McIntire School of Commerce at The University of Virginia. She is a life-long runner and recent triathlete and understands how important it is to stay healthy so you can enjoy the activities you love!


Patrick Heffernan, General Director of Operations
Patrick Heffernan joined NaturMed, Inc. in 2007. He has over 12 years of Call Center Management experience and he prides himself on ensuring all customers get the best service possible. He manages a fantastic customer service team that is here to help in any way they can! Patrick owned and operated a financial consulting firm for 10 years. He studied at University of California Los Angeles and is a veteran of the United States Army.


Dr. Devin A. Mikles, MD, MD(H), FACP
As the Medical Director of Choices Integrative Healthcare in Sedona, AZ, Dr. Mikles has dedicated his 30-year career to the development of an integrative approach to healthcare which focuses on prevention, nutritional medicine, and chronic disease management. A recognized expert in nutrition, Dr. Mikles has been instrumental in helping IVL develop dietary supplements on the cutting edge of nutritional science.Economics.


Jay White, Executive Vice President, Health Research
Jay White is one of the Founders of IVL. For nearly 30 years, he has extensively researched herbal remedies for a wide variety of ailments and traveled the globe in search of proven alternative health solutions. He has also studied the effects of nutrition on the human aging process. Jay is a graduate of New College in Sarasota, Florida, Colorado State University, and Vermont College.


Dr. Henning Ansorg, MD
Before joining Choices Integrative Healthcare, Dr. Ansorg was the Director of the Institute for Health and Healing in Munich, Germany. He has received extensive post-graduate training in Neuraltherapy, Structural Bodywork, and Herbal Medicine. Throughout his 20-year career, he has combined traditional and alternative medical techniques to provide a holistic approach to healing and disease prevention.


Dr. Christine Horner, MD, FACS
A nationally recognized plastic surgeon, author, and health activist, Dr. Horner was instrumental in the passage of laws requiring insurance companies to cover the costs of breast reconstruction surgery for women who have had a mastectomy. She is also a leading advocate of prevention-oriented medicine and nutrition.


Kathy Williams, Art Director
Nicole Forrester, Director of Online Marketing
Bruce Potter, Director of IT
Pennie Grady, Call Center Manager
Monica Johnson, Shipping Manager
Shanda Heffernan, Marketing Operations Manager



Institute for Vibrant Living® is a division of NaturMed, Inc. Its primary offices are in Camp Verde, Arizona.

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