About Us

Institute for Vibrant Living® - Health Solutions for Your Life

IVL is passionate about helping people improve their health so they can enjoy their life to the fullest. Our unique, whole body formulas reflect our belief that nutritional support is a key component to achieving lifelong health. Our product offering combines the best of science and nature, giving you the most effective solutions for your health needs.

Our Promise to you.......

  • Featuring pure, all natural ingredients and our entire line of health supplements, is formulated based on the latest scientific research, clinical trials, and case studies.
  • IVL regularly conducts Good Manufacturing Practices (GMP) reviews in accordance with FDA standards. Our ingredients are tested and re-tested throughout the production process to verify the highest purity and potency.
  • All IVL formulas are manufactured in the USA using only NSF Certified facilities which protects consumers by ensuring our supplements contain only the ingredients listed on the label in the dosage indicated. NSF Certification is re-evaluated on an annual basis to assure consistent superior quality.

The Team at NaturMed, Inc. (dba Institute for Vibrant Living®)

Bill Ruble, President
Bill Ruble is one of the founders of IVL.  It has always been his mission to provide high quality products and top-notch service to help customers achieve their health goals.  Bill was one of the pioneers in the probiotics industry.  In the late 1990s he worked with a team that developed cutting edge digestion products and that passion for creating efficacious health supplements continues.  Bill is a graduate of Western Michigan University with a degree in Science and Education.  His love for science has helped cultivate an environment focused on continual research and development.  Bill has been President of IVL since 2008.

Patrick Heffernan, General Director of Operations
Patrick Heffernan joined NaturMed, Inc. in 2007. He has over 12 years of Call Center Management experience and he prides himself on ensuring all customers get the best service possible. He manages a fantastic customer service team that is here to help in any way they can! Patrick owned and operated a financial consulting firm for 10 years. He studied at University of California Los Angeles and is a veteran of the United States Army.

Dr. Devin A. Mikles, MD, MD(H)
As the Medical Director of Choices Integrative Healthcare in Sedona, AZ, Dr. Mikles has dedicated his 30-year career to the development of an integrative approach to healthcare which focuses on prevention, nutritional medicine, and chronic disease management. A recognized expert in nutrition, Dr. Mikles has been instrumental in helping IVL develop dietary supplements on the cutting edge of nutritional science.

Jay White, Executive Vice President, Health Research
Jay White is one of the Founders of IVL. For nearly 30 years, he has extensively researched herbal remedies for a wide variety of ailments and traveled the globe in search of proven alternative health solutions. He has also studied the effects of nutrition on the human aging process. Jay is a graduate of New College in Sarasota, Florida, Colorado State University, and Vermont College.

Dr. Christine Horner, MD, FACS
A nationally recognized plastic surgeon, author, and health activist, Dr. Horner was instrumental in the passage of laws requiring insurance companies to cover the costs of breast reconstruction surgery for women who have had a mastectomy. She is also a leading advocate of prevention-oriented medicine and nutrition.

Kathy Williams, Art Director
Nicole Forrester, Director of Online Marketing
Melody Lewin, Director of Database Administration, Reporting, and Analytics
Pennie Grady, Call Center Manager
Monica Johnson, Shipping Manager
Shanda Heffernan, Marketing Operations Manager

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